Ecommerce is one of the most profitable businesses globally, and many entrepreneurs are turning to it when they want to grow their companies. But what is ecommerce marketing? How can you use this tool to develop your business? And how can you know if it’s right for your company?
There needs to be a plan to successfully market a business, whether brick-and-mortar or online. This means mapping out all major objectives and compiling a timeline that tracks them as they unfold into action plans. Of course, the goal should always be increased profits and growing exposure through branding techniques.
Ecommerce marketing is the set of strategies, tactics, and techniques used to increase visibility and generate sales for a company’s ecommerce site. While numerous factors can affect a site’s ability to generate sales, here are some of the most important elements of ecommerce marketing. Using such strategies can even boost someone’s business and even help them sell their product.
- Search Engine Optimization
This is one of the most important elements in successful in improving ecommerce sales because without being able to rank high in organic search results, it will be near impossible for potential customers to find your site. Therefore, optimizing a site for organic search requires good copywriting that uses keywords effectively and targets the right audience.
It is also vital to utilize social media strategies such as sharing posts and adding relevant links and providing excellent customer service so that your product or service gets linked back organically.
- Upsell Your Products
It is easy to get a customer once they are on your site, but getting them to buy again is harder. Upselling products is one way to increase the likelihood of customers buying a product that they may have otherwise disregarded. This could be done by making specific discounts just for returning customers or by offering a complimentary product with every purchase. Whatever method you choose will help boost sales and revenue.
- Email Marketing
This is another key ecommerce marketing element that helps propel revenue and profits. Companies need to have an email list to send promotions and discount coupons out whenever they want them to go out. The only requirements are a list and an email marketing program, which can be as simple as MailChimp or as complex as a custom software platform.
- Content Marketing
Content marketing is one of the most important elements in ecommerce marketing because it helps establish the company and build its brand. Writing about anything from industry news to product updates and reviews can help establish a company’s brand. But there needs to be an underlying purpose to it all: establishing thought leadership and blog authority.
This means choosing influential keywords that get more searches per month than any other blog on the subject and building up authority through social media shares, comments on other blogs, and comments on articles published on reputable sites such as Forbes.com and HuffingtonPost.com.
- Social Media
As with any other company, having a strong social media presence is important to ecommerce marketing because it makes the company appear more accessible. This draws potential customers in, and it helps to promote content sharing and customer service, which both help build authority in the space.
- Email Marketing
This is another key ecommerce marketing element that helps propel revenue and profits. Companies need to have an email list to send promotions and discount coupons out whenever they want them to go out. The only requirements are a list and an email marketing program, which can be as simple as Mail Chimp or as complex as a custom software platform.